This week Kalin Sheick of Sweetwater Floral joins us to talk about how her floral business is adapting amidst covid-19. Specializing in floral arrangements for weddings and other large gatherings, Kalin quickly pivoted and expanded her offerings as most of her 2020 weddings have been postponed.
In this episode, Kalin talks about her secrets to a successful pivot and shares the unique and exciting offerings Sweetwater floral has begun offering, including several she never would have been able to launch had she been in the middle of a busy wedding season. As someone who thrives on failure and trying new things, Kalin gives a fresh perspective on how to continue moving your business forward during a pandemic, while not losing sight of your long term goals.
Topics discussed in this episode:
- Why failure should be expected, but never as the end result
- Her dad’s rule of thumb when it comes to launching new business ideas
- How becoming comfortable with pivoting can change your business
- Slowing down and enjoying the journey
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